Bing Ads Setup: Dominate Microsoft Ads in 2025

Did you know that in 2024, Bing Ads raked in a whopping $10 billion in revenue?

That’s a whole lotta potential customers you could be missing out on.

This comprehensive guide will walk you through the A to Z of Bing Ads setup, from creating your account to launching your first campaign (and even importing your Google Ads campaigns if you’re feeling savvy).

Whether you’re a seasoned marketer or a small business owner dipping your toes into online advertising, we’ll equip you with the knowledge and tools to dominate Microsoft Ads in 2025.

For more personalized assistance, check out our agency services.

Forget everything you think you know about Bing. It’s not your grandpa’s search engine anymore. In 2025, Bing Ads (aka Microsoft Advertising) is a powerhouse platform you NEED to leverage if you’re serious about online advertising. Here’s why:

Of course, setting up your Bing Ads account is just the first step. To really get your logistics business booming, you need a comprehensive marketing strategy that encompasses everything from lead generation to sales conversions.

Ready to unlock the power of Bing Ads? Let’s dive into the setup process!

For those who prefer a guided setup, our experts are ready to assist. Start with our easy request form.

Alright, you’re convinced Bing Ads is the bomb. Now, let’s get down to brass tacks and set up your account. Don’t worry, it’s way easier than assembling that bookshelf from IKEA. Just follow these simple steps:

First things first, head over to the Bing Ads website. You’ll be greeted by a clean, modern interface that’s surprisingly user-friendly. 

Alright, now that you’ve landed on the Bing Ads homepage, let’s get down to business and create your account. Don’t worry, it’s easier than wrangling a herd of cats!

You’ll see three options:

And hey, if you’re looking to streamline your business operations with other Microsoft tools, check out how AI is transforming logistics to work smarter, not harder.

Don’t have a Microsoft account? No problem! You can create one right there during the Bing Ads setup process. It takes just a couple of minutes, and you’ll unlock a whole world of Microsoft services.

Microsoft Advertising will ask for basic business information:

Select the appropriate country and language, then click “Next.”

Now, you’ll be asked whether your business has a website. You have two options:

If you choose “I have a website,” you must enter a valid URL to proceed.

Next, Microsoft Advertising will ask how you want to set up your account:

We recommend choosing “Create Account Only” so you can fine-tune your campaigns before launching. Select your preferred option and click “Next.”

Now, it’s time to enter legal business information, including:

Microsoft requires a valid payment method to start running ads.

Microsoft will place an authorization hold to verify your card. Once verified, you’re good to go!

Click “Go Live” to finalize your account setup!

Pro Tip: Double-check all your information for accuracy. You can always update it later, but it’s best to get it right from the start.

Once you’ve nailed down your Bing Ads setup and started generating leads, you’ll need a solid system for managing those leads and turning them into customers. A robust CRM for logistics can be a game-changer, helping you track interactions, automate follow-ups, and nurture relationships. Don’t let your customers slip through the cracks!

If you’re already running Google Ads campaigns, you can import them directly into Bing Ads! This saves you a ton of time and effort, especially if you have complex campaigns with multiple ad groups and keywords.

Just follow these simple steps:

Importing your Google Ads campaigns is a smart move, but don’t forget that optimizing your campaigns for Bing Ads specifically is crucial. Advanced PPC tactics for logistics advertising can help you fine-tune your targeting, bidding strategies, and ad copy to maximize your ROI on Bing.

Bonus Tip: Don’t forget to set up conversion tracking! This allows you to measure the effectiveness of your campaigns and optimize for maximum ROI. And maximize your campaign’s effectiveness with our expert team. Learn more about our agency services.

Setting up your Bing Ads account isn’t as intimidating as it seems. With our step-by-step guide, you’ll be navigating the platform like a seasoned pro in no time. While your competitors are busy battling it out in the crowded Google Ads arena, you’ll be tapping into a whole new world of potential customers on Bing. It’s time to rise above the competition and dominate the Microsoft Search Network!

You’ve got the basics down, but now it’s time to take your Bing Ads game to the next level. Here are some insider tips to help you squeeze every last drop of performance out of your campaigns:

Remember: Bing Ads is a powerful platform, but it’s not a “set it and forget it” solution. Continuously optimizing your campaigns is key to long-term success. 

Look, we get it. Setting up Bing Ads can feel like trying to parallel park a semi-truck sometimes. But what if we told you it doesn’t have to be that way?

At Compare The Carrier, we’re not just about writing Bing Ads tutorials. We’re about getting you results. Just like we did for one of our auto transport clients. By crafting a killer Bing Ads setup and optimizing their campaigns, we helped them generate over 500 leads per month at a cost of just $6.60 per lead! (Check out the full case study here)

Think about it: What could those kinds of results do for your business?

Here’s how we can help:

Ready to ditch the DIY and let the pros handle your Bing Ads?

Contact us today for a free consultation.

We’ll help you dominate Microsoft Ads and drive your business to new heights.

So, you’ve made it! You’re officially armed with the knowledge to conquer Bing Ads (or should we say, Microsoft Advertising?). From setting up your account, this Bing Ads tutorial has equipped you with the tools and strategies to succeed in 2025.

Remember, while Google Ads might get all the glory, Bing Ads is a hidden gem waiting to be unearthed. With its unique audience, lower competition, and powerful targeting options, it’s a platform no savvy marketer should ignore.

Now, go forth and dominate the Microsoft Search Network! And if you need a little help along the way, you know who to call (hint: it’s us, Compare The Carrier).

We’ll help you craft a killer Bing Ads setup that drives results and takes your business to the next level.

Happy advertising!