Performance Tracking & Analytics for Logistics Teams

Know what’s working, fix what’s not. We give you smart insights on emails, calls, campaigns, and deals using our in-house analyzers.

Talk to a Tracking Expert

What’s Holding Your Logistics Business Back?

Running Blind Without Real Data?

If you can't track it, you can't improve it. We centralize your performance data and show what actions lead to results across your sales and marketing systems.

Diagnose My Data Gaps

Inside Our Development Services

How We Deliver Clean, Actionable Performance Data

We install tracking, connect tools, and use our proprietary analyzers to deliver meaningful, real-time insights.

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Gmail Analyzer Setup & Training

Gmail Analyzer Setup & Training

We deploy our proprietary Gmail Analyzer inside your email environment to track sends, opens, replies, and missed opportunities.

The system analyzes individual inboxes and team activity to reveal sales gaps, response delays, and high-performing message patterns.
Your team gets hands-on training to read the data and take action quickly.

✔️ Secure installation, OAuth/auth setup, and inbox selection
✔️ Thread-level AI analysis (tone, timing, outcomes, next-best action)
✔️ Playbooks for reply timing, follow-up cadences, and escalation
✔️ Team training and SOPs for ongoing usage

Outcome: a clear picture of email performance across reps and segments—so you fix what’s slowing deals and scale what wins.

Call Tracking Analyzer Implementation

Call Tracking Analyzer Implementation

We integrate with your existing phone system (or set up a new one) and activate our Call Analyzer.

You’ll get full visibility into call volume, answer rates, callback speed, follow-ups, and lead outcomes, plus AI-scored quality for coaching.

✔️ Number provisioning, call routing, and attribution setup
✔️ UTM + source/keyword mapping to inbound calls
✔️ AI scoring on opener, discovery, objection handling, and close
✔️ Coaching cues and call snippet library for training

Outcome: actionable call insights that raise contact-to-close rates and standardize best practices across the team.

Multi-Channel Campaign Attribution

Multi-Channel Campaign Attribution

We connect your ad platforms, email tools, and web forms into one unified funnel map.

See exactly where your best leads originate, how they progress, and which touchpoints actually influence revenue.
Supports first-touch, last-touch, and multi-touch models.

✔️ Cross-platform tagging standards (UTM, events, server-side)
✔️ Lead stitching across sessions, devices, and channels
✔️ Model comparisons (first/last/position-based/data-driven)
✔️ Insights on creative, audience, and offer performance

Outcome: confident budget decisions backed by clear attribution rather than guesswork.

CRM & Data Infrastructure Sync

CRM & Data Infrastructure Sync

We ensure all tracking sources feed cleanly into your CRM, so every touchpoint, deal stage, and rep activity is captured without silos.

Data models and field mappings are standardized for accurate reporting and automation.

✔️ Field mapping, dedupe rules, and lifecycle stage alignment
✔️ Bi-directional sync with ads, email, and support platforms
✔️ Compliance, consent, and retention policy checks
✔️ Automation triggers for tasks, SLAs, and sales alerts

Outcome: a single source of truth that powers accurate forecasting, attribution, and scalable ops.

Dashboard & Reporting Rollout

Dashboard & Reporting Rollout

We build clear, visual dashboards that surface daily insights, who’s closing, which campaigns are winning, and where revenue is leaking.

Reports are role-based (executive, sales, marketing, ops) and include alerts for trend shifts.

✔️ Pipeline, ROAS, and cohort views with drill-downs
✔️ Rep performance, speed-to-lead, and follow-up compliance
✔️ Creative/audience diagnostics and budget pacing
✔️ Scheduled email exports and Slack/Chat alerts

Outcome: leaders and reps see what matters at a glance and act before small issues become revenue losses.

Gmail Analyzer Setup & Training

We deploy our proprietary Gmail Analyzer inside your email environment to track sends, opens, replies, and missed opportunities.

The system analyzes individual inboxes and team activity to reveal sales gaps, response delays, and high-performing message patterns.
Your team gets hands-on training to read the data and take action quickly.

✔️ Secure installation, OAuth/auth setup, and inbox selection
✔️ Thread-level AI analysis (tone, timing, outcomes, next-best action)
✔️ Playbooks for reply timing, follow-up cadences, and escalation
✔️ Team training and SOPs for ongoing usage

Outcome: a clear picture of email performance across reps and segments—so you fix what’s slowing deals and scale what wins.

Call Tracking Analyzer Implementation

We integrate with your existing phone system (or set up a new one) and activate our Call Analyzer.

You’ll get full visibility into call volume, answer rates, callback speed, follow-ups, and lead outcomes, plus AI-scored quality for coaching.

✔️ Number provisioning, call routing, and attribution setup
✔️ UTM + source/keyword mapping to inbound calls
✔️ AI scoring on opener, discovery, objection handling, and close
✔️ Coaching cues and call snippet library for training

Outcome: actionable call insights that raise contact-to-close rates and standardize best practices across the team.

Multi-Channel Campaign Attribution

We connect your ad platforms, email tools, and web forms into one unified funnel map.

See exactly where your best leads originate, how they progress, and which touchpoints actually influence revenue.
Supports first-touch, last-touch, and multi-touch models.

✔️ Cross-platform tagging standards (UTM, events, server-side)
✔️ Lead stitching across sessions, devices, and channels
✔️ Model comparisons (first/last/position-based/data-driven)
✔️ Insights on creative, audience, and offer performance

Outcome: confident budget decisions backed by clear attribution rather than guesswork.

CRM & Data Infrastructure Sync

We ensure all tracking sources feed cleanly into your CRM, so every touchpoint, deal stage, and rep activity is captured without silos.

Data models and field mappings are standardized for accurate reporting and automation.

✔️ Field mapping, dedupe rules, and lifecycle stage alignment
✔️ Bi-directional sync with ads, email, and support platforms
✔️ Compliance, consent, and retention policy checks
✔️ Automation triggers for tasks, SLAs, and sales alerts

Outcome: a single source of truth that powers accurate forecasting, attribution, and scalable ops.

Dashboard & Reporting Rollout

We build clear, visual dashboards that surface daily insights, who’s closing, which campaigns are winning, and where revenue is leaking.

Reports are role-based (executive, sales, marketing, ops) and include alerts for trend shifts.

✔️ Pipeline, ROAS, and cohort views with drill-downs
✔️ Rep performance, speed-to-lead, and follow-up compliance
✔️ Creative/audience diagnostics and budget pacing
✔️ Scheduled email exports and Slack/Chat alerts

Outcome: leaders and reps see what matters at a glance and act before small issues become revenue losses.

our clients

Trusted by others

We're proud to collaborate with an array of esteemed brands and businesses. From industry giants to startups, our clients entrust us to drive their digital success stories.

Want the Same Success? Let’s Talk. We’ll craft a custom solution

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Key Logistics Marketing Services

Tools & Tracking We Set Up For You

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Success Stories

Our Work – Our Passion

Creativity meets strategy at Compare The Carrier Digital Agency. We design innovative, user-centric digital solutions that transform brands and drive measurable success. Every project is a testament to collaboration, strategic execution and growth.

Call System to CRM Integration & Analyzer

Auto Transport

Pain Point Analysis
Solutions Research
Plan Creation Solution
Design & Development

Managers saved hours weekly by reviewing metrics instead of manually auditing call logs.

-30%

Missed Calls

+18%

Closed Deals

discover

Gmail Analyzer Development & Implementation

Auto Transport

Pain Point Analysis
Solutions Research
Plan Creation Solution
Design & Development

Sales team productivity increased by up to 30% with better follow-ups and accountability.

+27%

Monthly revenue

+12%

Client Retention

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One-page Website Design & Development

Auto Transport

Website UX Design
Quote Forms Design
Development
Hosting Setup

Built a responsive, industry-specific website, established secure and efficient hosting based on the client’s needs.

97

performance scores on desktops

1.7s

page speed

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How it works

Analytics Setup Process

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Stack & Goals Review

We evaluate your current platforms, CRM, and tracking methods, then define your analytics goals.

Analyzer Installation

We install Gmail Analyzer, Call Tracking Analyzer, and tracking connectors across your channels.

Data Sync & Test Runs

We test all flows to ensure clean data from email, calls, ads, and CRM are working in real time.

Dashboard Buildout

We design dashboards for marketing, sales, and execs, based on your decision-making needs.

Review & Optimization Plan

We walk through your new insights and show how to use them to improve performance every week.

How it works
Book a Consultation

Are you sure your marketing is working at its best?

Sign up for a free consultation to analyze your customer acquisition strategy and explore ways to scale your business

During the consultation, we will discuss:

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Have you ever tried Google Ads? What challenges have you faced?

What are your main pain points in marketing right now?

Does your digital strategy need adjustments?

Bonus

Bonus:

Get a step-by-step guide to auditing your Google Ads account - as a gift after the booking a meeting!

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Feedback

Our Customers Feedbacks

See how Compare The Carrier Digital Agency has helped logistics businesses grow, optimize operations and achieve real results

Nicolas Fitzpatrick

Business Growth Solutions

Compare the Carrier went beyond just delivering leads, they actually analyzed how our dispatchers handle them and helped us fix gaps in follow-up timing and script quality. Their input improved our conversion rate by 22% in just one month. Didn’t expect this kind of hands-on support, but it was exactly what we needed.

Devon Davies

Digital Marketing Services

We hired CtC for SEO and site structure fixes. Three months later. we started seeing consistent inbound requests from people searching for heavy haul service. This never happend before. They cleaned up our sitemap, helped with keyword mapping, and even improved our site speed. If you're in logistics and need actual SEO work (not just reports). they're thr real deal.

thomas jessina

Websites Design & Development

We wanted to run ads but didn’t have a proper landing page. They did both – the page and the campaign. First week already brought leads. George was on top of everything. Great job!

Matthew Hudson

Setup Google Ads for Logistics

We ordered a one-page landing site + Google Ads launch for our heavy haul service. Page looked clean, loaded fast, and matched our branding. Big thanks to their dev & ad teams.

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Latest news

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FAQ

Find answers to commonly asked questions

Here’s what logistics teams ask about tracking their growth data.

All
Gmail Analyzer
Call Analyzer
Performance Dashboard
Ad & Email
Behavior Insights

What does the Gmail Analyzer do for sales teams?

It uses AI to scan email threads and measure send, open, and reply activity. This ensures no lead is left unattended and supports sales and marketing integration for logistics companies.

How does thread scanning with AI improve lead follow-ups?

AI reviews entire conversations, flags engagement patterns, and alerts managers to missed replies, helping optimize the logistics sales funnel.

Do you provide send/open/reply reports?

Yes. Reports show who sent what, how prospects engaged, and where follow-ups are required, strengthening marketing-to-sales conversion logistics.

What are missed lead alerts?

Automated alerts notify sales reps when a lead goes unanswered, preventing lost opportunities and improving automated sales process for logistics.

Can Gmail Analyzer measure individual rep activity?

Yes. It tracks email volume, response speed, and follow-up quality, making CRM and marketing alignment for logistics more transparent.

What does the Call Tracking Analyzer measure?

It tracks call volume, answer rate, and follow-up success, giving managers insights into logistics lead management solutions.

How do conversation quality scores work?

Calls are scored on tone, clarity, and objection handling. This helps improve rep coaching and supports sales funnel optimization in logistics.

Can it track whether reps follow up after calls?

Yes. The system shows which calls received timely follow-ups, reducing missed deals in digital sales enablement for logistics companies.

Can sales reps access the library on demand?Do managers get rep performance feedback?

Absolutely. Annotated reports provide specific feedback on call strengths and weaknesses, supporting b2b marketing and sales integration logistics.

How does this analyzer improve close rates?

By identifying missed follow-ups and weak spots in calls, teams close more deals with a streamlined automated sales process for logistics.

Why is a CRM performance dashboard important?

It gives full-funnel visibility, showing how leads progress from capture to close, essential for crm setup for logistics companies.

What metrics are included in the dashboard?

Metrics include stage conversion rates, deal sources, and rep productivity , all designed for logistics sales funnel optimization.

Can it track which campaigns drive deals?

Yes. Deal source tracking shows which ads, emails, or referrals generated revenue, strengthening crm integration with marketing for logistics.

Does it measure individual rep productivity?

Yes. Managers can see tasks completed, deals closed, and time-to-close, aligning with automated sales process for logistics.

How do dashboards help align sales and marketing?

By connecting campaign data with sales results, both teams share the same numbers, achieving logistics sales and marketing alignment.

Why is ad and email attribution important in logistics sales?

Without it, you don’t know which campaigns drive real revenue. Attribution provides clarity for digital sales enablement for logistics companies.

How does platform syncing work?

We sync ad platforms with CRMs so campaign data flows seamlessly, improving marketing-to-sales conversion logistics.

What’s the role of UTM tagging and mapping?

Proper UTM tags connect every click to the right campaign, giving accurate tracking for crm and marketing alignment for logistics.

What is a campaign-to-close view?

It shows the full path from ad click to deal closed, helping optimize b2b marketing and sales integration logistics.

Do you provide lead source heatmaps?

Yes. Heatmaps show which channels and geographies drive the most revenue, enhancing logistics lead management solutions.

What are sales behavior insights?

They analyze rep outreach patterns, timing, and message effectiveness to improve logistics sales funnel optimization.

How do outreach timing reports help?

They reveal the best times to email or call, increasing contact rates and improving automated client acquisition for logistics.

Why measure sales cycle length?

Understanding cycle length helps identify bottlenecks and streamline the automated sales process for logistics.

How do message performance trends improve sales?

By analyzing which scripts, tones, or templates work best, reps adjust faster, boosting marketing-to-sales conversion logistics.

What are drop-off spotting tools?

These tools highlight where leads disengage in the funnel, allowing fixes that strengthen crm and marketing alignment for logistics.