About Our client operates in the U.S. auto shipping sector, a competitive niche of the logistics industry. With multiple services running at once, from websites and ad campaigns to hiring funnels and candidate searches, client communication required constant updates. Weekly Excel reports, email inquiries, and calls made it challenging to maintain a streamlined and transparent process. To improve efficiency, we implemented Looker Studio dashboards. These reports provide real-time visibility into website performance, ad campaigns, traffic sources, and A/B test results – all in one interactive platform. Reports update automatically every 12 hours (or every 4 hours if needed), giving the client full access to up-to-date insights without waiting for manual updates. Looker Studio was selected because it is user-friendly, easy to customize, integrates seamlessly with existing data sources, and allows for interactive exploration of metrics.   Request The client needed a solution to: Replace Manual Reports Eliminate slow Excel-based updates and back-and-forth communication. Improve Transparency Give the client instant visibility into performance metrics. Enable Interactivity Provide custom filters, campaign-level drilldowns, and A/B test tracking. Save Time Reduce reporting workload while increasing accuracy and accessibility.   What we did Pain Point Analysis Reviewed the client’s reporting workflows and identified inefficiencies in manual updates and communication. Solutions Research Explored multiple reporting tools and selected Looker Studio for its flexibility, integrations, and ease of use. Custom Dashboard Design Created an interactive dashboard including: General overview Tab with clicks, page views, audience breakdown, conversions, and funnel views. Ads Performance – Google Ads Tab with CTR, conversions, CPC/CPM, and campaign comparisons. Source / Medium Breakdown Tab showing exact lead origins and channel trends. A/B Tests Tab with live experiment tracking and auto-updates. Integration & Setup Connected Looker Studio with Google Analytics, ad accounts, and CRM data to create automated, reliable reporting pipelines. Training & Delivery Provided client with instructions and a walkthrough, ensuring they could explore reports independently and confidently. Results 70% Faster Reporting: Weekly Excel updates were replaced with real-time dashboards, cutting reporting time by 70%. +45% Increase in Client Satisfaction: The client highlighted improved transparency and autonomy in reviewing performance data. +30% Better Decision-Making Speed: With instant access to updated reports, the client made campaign adjustments faster and more effectively. +25% ROI Improvement: Smarter optimization decisions, driven by real-time data, improved ad and campaign ROI significantly.