About: Our client, U.S.-based logistics company, aimed to strengthen its digital presence, showcase industry expertise, and drive inbound leads through content marketing. While they were already active on LinkedIn, the main goal was to position as an industry thought leader and engage its logistics audience through a most effective & engaging content format. Request The client aimed to leverage LinkedIn’s full potential for: Building brand visibility and authority on LinkedIn Boosting organic reach and engagement beyond regular social media activity. B2B lead generation and inbound marketing. Networking with industry leaders and C-level decision-makers. Promoting core services through educational, credibility-building content. Communicating directly with professionals across the U.S. logistics and transportation ecosystem.   What we did: We developed and launched a dedicated LinkedIn newsletter focused on U.S. logistics trends, insights and sharing expertise. 1.Content Strategy Identified high-value topics relevant to logistics professionals. 2.Content Planning Established a consistent monthly content plan according to the client’s goals and target audience’ pain points. 3.Content Creation Wrote educational, SEO-optimized articles designed to attract a target audience. 4.Audience Growth Optimization Promoted each issue via organic LinkedIn posts, employee advocacy and targeted outreach. 5.UTM Tracking & Analytics Setup Implemented UTM parameters across all newsletter links to monitor referral traffic and conversions from LinkedIn, and configured Looker Studio dashboards for detailed performance reporting. 6.Traffic to Website Directed readers to key service pages, creating a smooth flow from content engagement to business inquiries. Results After one year, the newsletter delivered next outcomes: 22,000+ total article views 2,500+ subscribers 1700+ average views per edition 37% average email open rate Increase in website traffic and lead inquiries from tracked links Strengthened brand authority, awareness and networking with logistics industry leaders The LinkedIn newsletter became a cornerstone of company’s content and lead generation strategy — combining thought leadership, community engagement and measurable results. This case confirmed that consistent posting, analytics-driven strategy and authentic communication can turn LinkedIn newsletters into one of the most effective B2B tools for logistics companies.