Case Study: Transforming Auto Shipping Landings Page & Form Redesign – A 13x Conversion Rate Increase For new entrants in the competitive auto transport industry, establishing a strong market presence and generating a steady stream of qualified leads is paramount. However, simply driving traffic through channels like Google Ads isn’t enough if the online platform fails to convert visitors into customers. This was precisely the challenge faced by a new auto transport company that partnered with us. Despite investing in advertising, their existing online presence was hindering growth due to significant lead generation hurdles.   This case study explores how we addressed their challenges through a strategic Auto Shipping Landings Page Redesign & Redevelopment and quote request forms, resulting in a dramatic 13x increase in conversion rates, 19x more qualified leads per month, and a 32% uplift in user engagement time, all within just two months.   The Problem: Low Conversions and Leaky Lead Funnel The client’s initial online setup suffered from several critical issues that prevented them from capitalizing on their advertising spend:   Extremely Low Conversion Rate: Their landing page and associated quote form yielded a Google Ads conversion rate of just 2%, indicating a significant disconnect with potential customers. Traffic was coming in, but very few visitors were taking the desired action.   Inadequate Quote Request Form: The existing form lacked essential information fields needed for accurate quoting and effective lead nurturing. This created friction for users and required time-consuming follow-ups for the sales team. Details like vehicle make and model were missing.   Poor Performance & User Experience (UX): Slow form loading times created frustration and likely led to abandonment. Coupled with an overall suboptimal page UX, the user journey was far from seamless, further depressing conversion rates.   These problems combined meant the company struggled to generate qualified leads efficiently, hindering their business growth despite their marketing efforts. Recognizing the urgent need for optimization, they sought our expertise.   Our Solution: A Multi-Faceted Redesign & Optimization Strategy We implemented a comprehensive, multi-faceted approach over two months to overhaul the client’s lead generation platform:   Strategic Landing Page Redesign: We moved beyond their existing ineffective pages and crafted new, visually appealing landing pages using our proven, high-converting templates. These were specifically tailored for the auto transport industry, covering services like car shipping, motorcycle shipping, and RV/trailer shipping. The redesign focused on clear messaging, effectively communicating key benefits, and guiding visitors intuitively towards taking action.   Intelligent Quote Request Form Redesign: We completely revamped the quote request form. The process was simplified, yet we ensured all essential information fields (like vehicle make and model) were included for accurate pricing and lead qualification. The layout was optimized for a faster, more seamless user experience, reducing friction and encouraging completion.   Custom Development & Layouts: Our team developed custom design layouts that were not only visually engaging and aligned with the client’s branding but also highly user-friendly. Crucially, these layouts were optimized for responsiveness across various devices and screen sizes, ensuring a consistent, positive experience whether accessed via desktop or mobile.   Targeted UX Optimization: We conducted a thorough UX analysis of the entire user journey on the landing pages. Based on this analysis, we implemented specific improvements to the overall page design and functionality to enhance user engagement and further streamline the path to conversion.   Professional Copywriting: Persuasive and informative content is key. Our copywriters crafted compelling text that resonated with the target audience for auto transport services. The copy focused on highlighting service benefits, addressing common customer pain points, and creating a clear call to action to drive conversions.   Seamless CRM Integration: To maximize lead value, we integrated the new quote request forms directly with the client’s CRM system. This ensured leads were automatically captured, organized, and readily available for efficient sales follow-up. This integration streamlined the entire sales process, enabling effective lead nurturing.   The Remarkable Results: Transforming Performance in 2 Months Our strategic combination of data-driven design, user-centric optimization, technical improvements, and seamless integration yielded truly transformative results within just two months:   Conversion Rate Skyrocketed 13x: The most dramatic improvement was the conversion rate, which leaped from a mere 2% to an impressive 26%. The redesigned pages and forms clearly resonated better with the target audience.   Qualified Leads Increased 19x: This conversion lift translated directly into a massive increase in lead volume, providing the sales team with 19 times more qualified opportunities per month.   User Engagement Boosted by 32%: Visitors spent significantly more time engaging with the content, with average engagement time per session increasing by 32%. This indicates the new design and content were more relevant and held user attention better.   Efficient Lead Management: The new landing pages and forms, integrated with the CRM, became powerful, efficient tools for lead generation and management, streamlining the sales process.   Improved User Satisfaction: Faster form loading and an easier filling process directly addressed previous pain points, increasing form completion rates and overall user satisfaction.   By thoroughly analyzing the initial problems and implementing targeted solutions across design, UX, technology, and copywriting, we successfully turned the client’s underperforming online presence into a powerful lead generation engine.   This auto transport case study highlights the critical importance of optimized landing pages and forms. If your business is struggling to convert online traffic into tangible leads, a strategic redesign focused on user experience and clear pathways to action can deliver significant results. Ready to achieve similar results for your transport business? Get a free consultation. We’ll analyze your specific needs and share ideas on how to improve your online lead generation.