About: The client came to us looking to increase their lead flow while reducing acquisition costs. At the beginning of the project, they were generating around 2 000 leads per month at a cost of $8per lead. Through strategic optimization and consistent testing, cost dropped to $5. By mid-2025, lead generation scaled up to 7,500 monthly leads, maintaining strong quality and fueling the sales department’s workload. Request: The client needed a scalable advertising system capable of: Generating a stable and predictable flow of high-quality leads Reducing the cost per lead Providing transparency in tracking sales outcomes Coordinating effectively with the sales team to maintain lead quality during scaling What we did: We developed a comprehensive Google Ads strategy. This strategy includes meticulous account setup, setup of precise tracking, keyword research for the ads targeting setup and compelling ad creation tailored to car and motorcycle shipping customers’ needs. Additionally we made UX Landing pages optimization for achieving best possible results, and raising the conversion rate. 1. Comprehensive Campaign Setup Launched and optimized Google Ads and Bing Ads campaigns with a total budget of up to $60K 4. Budget Analysis Conducted a detailed review of the 2024-2025 ad spend to correlate costs with lead performance. We leveraged Ads’ powerful optimization tools and features to ensure optimal results. 2.Scalable Lead Generation Our team continuously monitored and refined the campaign performance, making data-driven adjustments to improve click-through rates, conversion rates, and overall campaign efficiency. Expanded reach beyond car sharing, including RVs, motorcycles, and ATVs. 5. Sales Coordination Held regular client meetings to sync campaigns with sales priorities and maintain transparency. This allowed us to identify areas for improvement and make informed decisions to drive further success. 3.Sales Tracking & Analytics Implemented call tracking and cold tracking to analyze conversion paths and improve communication between marketing and sales teams. 6. Process Optimization Improved internal lead handling processes and reporting accuracy. Results The campaign proved to be a long-term success, not only in numbers but in the quality of leads and collaboration efficiency. The consistent optimization of ad campaigns and transparent communication between marketing and sales teams helped achieve stable growth, increased conversion rates, and stronger trust between the client and our team. The client expressed full satisfaction with the results, highlighting the high quality of leads and tangible impact on business scalability. Lead Growth Increased from 2,000 → 7,500 monthly leads within 20 months. Cost Efficiency Reduced cost per lead from $8 to $5 on average. Client Satisfaction The client commissioned an additional website following the success of the campaign. Sales Enablement Improved tracking transparency and data-driven communication with the sales team. Market Expansion Successfully scaled across multiple vehicle segments.